Today at the Worldwide Developers Conference 2015, Apple unveiled their latest digital music product. Apple Music attempts to be an all-in-one, stop-shop for music retail and consumption by combining downloads, streams and an exclusive radio station, Beats One, based out of NYC, LA and London. Tim Cook described their app store as something as important as the industrial revolution and said Apple Music will change and revloutionize the way we expirience music. Available at the end of June, the service will cost $9.99 for a solo account and $14.99 for a "family account" for up to 6 people. First 3 months free, Android Version coming "this fall".
They showed a short film showing the decline of the record sales and it's impact on the industry.
Then they brought back Ping. Then they walked out Drake and not Dre. The conference just finished, but the impacts won't be seen for months to come. Rumors of Apple trying to muscle out Tidal and Spotify having the backing of Wall Street, it's hard to say what music retail will look like in the future or how any of this will impact indies and local bands. Integrating video directly into these apps may not have the impact these companies are banking on.